Why would a brand prioritize creating display ads?

A brand would prioritize creating display ads primarily to visually engage potential customers. Display ads utilize graphics, images, and videos, making them powerful tools for catching the eye of users as they browse various websites and online platforms. The visual nature of these ads can effectively convey brand messages, highlight products, and create an emotional connection with the audience, which can lead to higher engagement rates.

By being visually appealing, display ads can reinforce brand identity and recognition, encouraging users to interact with the content, whether that be through clicks leading to a website, app downloads, or increased brand awareness. This strategic approach not only aims to attract immediate interest but also works towards cultivating longer-term customer relationships through repeated exposure to visually compelling advertising.

Using display ads effectively aligns with the broader goals of digital marketing, which include expanding reach, driving traffic, and nurturing potential customers throughout their purchasing journey.