University of Central Florida (UCF) MAR3721 Digital Media Marketing Practice Exam 1

Building a responsive community is essential in increasing engagement on social media because it fosters an environment where followers feel valued and heard. When brands actively engage with their audience by responding to comments, messages, and feedback, they create a two-way conversation that strengthens relationships. This responsiveness encourages followers to interact more, share content, and advocate for the brand, leading to higher levels of engagement overall.

Engaging with the community also allows brands to gain insights into their audience's preferences and interests, which can inform future content and strategies. A responsive community creates a sense of belonging and loyalty among followers, making them more likely to participate actively with the brand's posts and campaigns. This approach contrasts sharply with strategies such as posting at random times, which can lead to missed opportunities for engagement, or creating generic content that may not resonate with the audience. Limiting interactions with followers can also alienate them rather than encouraging a vibrant community of engagement.