University of Central Florida (UCF) MAR3721 Digital Media Marketing Practice Exam 1

Displaying the discounted price next to the original price can significantly enhance customer satisfaction for a few reasons. Firstly, this pricing tactic creates a perception of value; customers feel they are getting a better deal by seeing the original price in comparison to the discounted price. This comparison can trigger positive emotions associated with savings and can lead customers to feel more confident about their purchasing decisions. Additionally, it supports the idea of a limited-time offer or special promotion, which can increase urgency and excitement around the purchase, further reinforcing satisfaction.

The strategy aligns with the principles of behavioral economics, where consumers not only assess the monetary value but also derive satisfaction from perceived savings. Therefore, presenting both prices allows customers to recognize the extent of their savings and the value of the deal, boosting their overall satisfaction with the purchase.