Why is humor an effective strategy for Oreo's marketing approach?

Humor is an effective strategy for Oreo's marketing approach because it creates a memorable consumer experience. By incorporating humor into their advertisements and social media campaigns, Oreo captures the audience's attention and engages them in a way that increases the likelihood of retaining their brand in memory. When consumers find something funny, they are more likely to share it with others, amplifying the reach of the marketing message. Additionally, humor enhances the emotional connection consumers have with the brand, making it more relatable and enjoyable, which can lead to increased brand loyalty and positive associations. This approach effectively differentiates Oreo from competitors and fosters a sense of community and engagement among consumers.