Which type of ad is specifically designed for digital platforms but does not resemble traditional ads?

Native ads are specifically designed for digital platforms and are crafted to match the look and feel of the surrounding content. This integration often makes them less intrusive and more engaging for users, as they blend seamlessly into the environment in which they appear. Unlike traditional ads, which are typically distinct and clearly defined as promotional content, native ads aim to provide a more organic experience, often providing useful information or entertainment while still promoting a product or service. This approach can improve user engagement and brand perception, as audiences may respond more positively to content that feels relevant and contextually appropriate.

In contrast, other types of ads, such as banner ads or display ads, are visually distinct from the content and are often perceived as interruptions, leading to banner blindness where users tend to ignore them. Interstitials, while effective, appear as full-page ads that disrupt the user's experience, further differentiating them from the less obtrusive nature of native advertising.