Which of the following is NOT a key component of a digital media marketing strategy?

Radio advertising is not considered a key component of a digital media marketing strategy because it primarily falls under traditional marketing channels rather than digital ones. Digital media marketing strategies typically focus on tactics and platforms that exist online, such as email marketing, content marketing, and search engine optimization (SEO).

Email marketing utilizes the internet to reach consumers directly in their inboxes, while content marketing involves creating and sharing valuable online content to attract and engage an audience. SEO focuses on optimizing online content so that it appears higher in search engine results, driving organic traffic to websites. Each of these components is integral to engaging customers in the digital space, which is where contemporary marketing has shifted focus. Conversely, radio advertising operates through a different medium altogether and does not leverage digital platforms or techniques.