Which of the following is an example of earned media?

Earned media refers to the exposure a company gains through word-of-mouth, organic search results, and unpaid endorsements, which are typically generated by consumers and not directly controlled by the brand.

User reviews of products exemplify earned media as they arise from customers sharing their honest feedback and experiences with a brand’s products or services. These reviews are significant because they help build credibility and trust among potential customers, impacting purchasing decisions. Earned media is valuable because it is perceived as more authentic and trustworthy compared to promotional content that the brand itself may distribute.

In contrast, sponsored content on a blog, paid advertisements on search engines, and email newsletter advertisements involve financial transactions for promotion and are therefore classified as paid media. Each of these forms of media is controlled by the brand or involves a payment to reach the audience, contrasting with the organic nature of earned media.