Which of the following best describes display ads?

Display ads are best described as visual advertisements that appear on various websites across the internet. These ads typically include a combination of images, graphics, and text designed to grab the viewer's attention and encourage them to click through to a different page or website. The primary function of display ads is to promote brand awareness, generate leads, or drive sales by reaching potential customers within their online environments.

Display advertising can come in various formats such as banners, sidebars, pop-ups, and interactive media, enabling marketers to create visually compelling content that complements the web pages where they are placed. This approach contrasts with solely text-based options, which do not leverage the visual components that can enhance engagement and effectiveness. Similarly, display ads differ fundamentally from emails and podcasts, as those mediums have their own specific formats and distribution channels. Display ads are an integral part of digital marketing strategies, leveraging online space to capture the interest of a target audience visually.