Which method is used to monitor customer behavior in digital marketing?

Analytics tools are essential for monitoring customer behavior in digital marketing because they provide quantitative data on how users interact with a website, social media, or digital ads. These tools track metrics such as page views, click-through rates, session duration, and user demographics, enabling marketers to gain insights into customer preferences and behaviors in real-time.

By utilizing analytics tools, companies can make data-driven decisions, optimize their marketing strategies, and personalize content to enhance customer engagement. This method allows for ongoing monitoring and adjustment based on actual user behavior, rather than relying solely on feedback or group opinions. As a result, analytics tools stand out as the most effective way to understand and actively respond to customer actions in a digital marketing context.