Which example falls under the category of owned media?

Owned media refers to the content and platforms that a business or organization has complete control over. This includes assets like their website, blog, email newsletters, and social media accounts. When a firm maintains its own social media accounts, it can freely publish and manage content, engage with its audience, and build a community around its brand. This control allows for the development of a unique voice and direct interactions with customers, making it a key aspect of a company's marketing strategy.

The other options represent forms of paid or earned media. Display ads, search ads, and native ads involve paid placements where the firm does not own the space or the platform and is typically limited to the ad content and location designated by the ad publisher. Thus, they do not fall under the definition of owned media since they do not provide the same level of control and branding opportunities as social media accounts.