Which digital marketing example focuses on user-generated content and social interactions?

The focus on user-generated content and social interactions is most prominently associated with social media. Social media platforms are designed for users to create, share, and engage with content, fostering communities and enabling real-time interaction among users. This engagement not only encourages discussions and interactions around shared interests but also promotes brand advocacy as users share their experiences and opinions related to products or services.

Additionally, social media allows for the dissemination of user-generated content, which can enhance authenticity and trust when it comes to marketing messages. Brands can tap into this user-driven content to elevate their marketing strategies and build a more connected relationship with their target audiences. This interactive environment is vital for modern digital marketing practices, as brands seek to leverage consumer voices as part of their marketing efforts.

In contrast, while video-sharing platforms might also involve user-generated content, they do not encompass the broader range of social interactions that are characteristic of social media as a whole. Similarly, searches on search engines are focused on retrieving information rather than social interaction, and deals typically emphasize promotions rather than community engagement.