What visual pattern do most users read content on a webpage?

Most users read content on a webpage in an F-shaped pattern, which is characterized by scanning the webpage from left to right at the top and then moving down the page in a staggered manner, creating a shape similar to the letter "F."

This reading behavior is influenced by how people consume information online; they tend to first read the headings and subheadings, paying close attention to the initial horizontal line of text before scanning down the page for keywords or phrases of interest. This results in a focus on the left part of the page, as users quickly gather information that draws their attention, often leading them to skip large blocks of text in favor of highlighted or important information presented in a more visually appealing way. Recognizing this pattern can guide marketers and web designers in structuring content effectively to enhance readability and engagement.

While other patterns, like the Z-shaped and straight line patterns, do exist, they are less commonly observed in user behavior. The Z-shaped pattern suggests that users may scan diagonally across the screen, which does not reflect the more prevalent F-shape. The straight line pattern can be too simplistic, as it doesn't take into account the multi-directional navigation users typically engage in while exploring online content.