What type of image did Oreo use in their Super Bowl tweet?

Oreo's Super Bowl tweet famously featured a starkly-lit image of a single Oreo cookie, which was impactful for several reasons. The simplicity of showcasing just one cookie helped to create a strong visual focal point, making it easily recognizable and memorable amidst the noise of the Super Bowl advertising landscape. This single cookie imagery effectively conveyed the brand's identity and allowed viewers to focus on the product itself, fostering an emotional connection with the audience. The stark lighting also gave the image a polished, high-contrast look that stood out on social media feeds, making the tweet more likely to catch the attention of users. By opting for this minimalist yet bold presentation, Oreo successfully capitalized on the essence of their brand while engaging viewers with a distinctive visual strategy.