What type of heat mapping focuses on where users scroll and click?

Mouse-tracking is the type of heat mapping that specifically focuses on the movements and interactions of a user's mouse cursor on a webpage. This method captures data on where users click and how they navigate through a page, which can reveal patterns in user behavior and highlight areas of interest or engagement. By analyzing mouse movements and clicks, marketers can determine which parts of the content attract attention and which may be overlooked.

This technique is instrumental in website optimization, as it helps identify the effectiveness of different design elements, calls to action, and overall user experience. Understanding where users tend to click and scroll guides marketers in making informed decisions about layout, content placement, and design enhancements. It plays a crucial role in enhancing user experience and driving conversions by refining how a webpage presents information and engages its audience.