What type of e-commerce transaction occurs between a business and a consumer?

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Prepare for the UCF MAR3721 Digital Media Marketing Test. Utilize multiple-choice questions, hints, and explanations to enhance your learning experience and succeed in the exam.

In the context of e-commerce, a business-to-consumer (B2C) transaction refers to the process where a business sells products or services directly to individual consumers. This model is the most common form of e-commerce and is evident in a wide range of online retail operations, such as Amazon or online clothing stores, where customers browse, select, and purchase items directly from the business.

The B2C model capitalizes on the convenience of online shopping, allowing consumers to access products from anywhere with an internet connection. The interactions typically involve marketing strategies targeted at attracting and retaining consumers, as well as providing a seamless shopping experience, which is unique to this type of transaction. By understanding B2C, businesses can tailor their offerings and usability features to better meet the needs of individual customers.