What social media tool does Oreo primarily use to connect with its audience?

Oreo primarily uses social media platforms to connect with its audience due to the unique ability these platforms provide to engage users in real-time, foster community interaction, and allow for creative storytelling. Social media enables Oreo to share visually appealing content, participate in trending conversations, and interact directly with consumers, which helps the brand maintain relevance and build a strong community around its products.

This approach allows for immediate feedback and interaction that is not possible through traditional advertising methods such as television ads, direct mail campaigns, or billboard advertisements. These other methods tend to be more one-sided, limiting engagement and interactivity. Social media, on the other hand, supports two-way communication, encouraging users to respond, share, and participate in brand-related dialogues, significantly enhancing customer loyalty and brand presence in the digital marketplace.