What is the primary goal of SEO?

The primary goal of SEO, or Search Engine Optimization, is to increase website traffic by improving visibility in search results. By optimizing a website's content, structure, and technical aspects, SEO aims to make it more favorable to search engine algorithms, which helps the site rank higher for relevant search queries. When a website appears closer to the top of search engine results, it attracts more visitors, enhancing its potential to engage users and convert them into customers.

This focus on visibility directly correlates to attracting more organic traffic, which is crucial for businesses looking to enhance their online presence. This traffic is essential because it leads to higher chances of conversions, customer engagement, and ultimately achieving business objectives. In summary, SEO is fundamentally about making a website more visible in the digital marketplace and facilitating greater access for users searching for products, services, or information.