What is the first principle of design mentioned?

The principle of design that is often regarded as the first is contrast. Contrast plays a critical role in digital media and marketing because it helps to create visual interest and guide the viewer's attention. By using contrast, designers can make important elements stand out, enhancing their visibility and ensuring that the information is easily digestible.

For instance, contrasting colors can draw the viewer's eye to a call-to-action button or key message, making it more likely that the audience will engage with that element. Additionally, contrast can assist in establishing a hierarchy within a design, indicating which components are most important and aiding users in navigating through the content more efficiently. Without contrast, designs can appear flat and uninviting, lacking the necessary dynamics to capture and retain attention.