What is Google AdWords?

Google AdWords, which has been rebranded as Google Ads, is an online advertising service provided by Google that allows businesses to create ads to reach audiences on Google's search engine results pages (SERPs), as well as on other websites within Google's vast Display Network. Advertisers can bid on keywords relevant to their products or services, and when users search for those keywords, the ads may appear alongside or above the organic search results.

This platform operates primarily on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads. Google Ads offers various ad formats, including text ads, display ads, video ads, and shopping ads, making it versatile for different marketing goals. It empowers businesses of all sizes to effectively target potential customers based on various factors such as location, search intent, and user demographics, leading to more efficient and measurable marketing efforts.

The other options represent different tools or platforms that serve distinct functions unrelated to online advertising. An e-commerce platform focuses on facilitating online sales; a website analytics tool tracks and reports on website performance and visitor data; and a digital content management system is used for creating, managing, and modifying digital content. These don't align with the primary function of Google Ads, which is specifically designed