What is a primary goal of push strategy in digital marketing?

The primary goal of a push strategy in digital marketing is indeed focused on the channel of distribution. In this approach, the emphasis is on pushing products or services through various channels to retailers or distributors. The idea is to promote the product directly to intermediaries who then "push" it down the supply chain to end consumers.

This strategy contrasts with a pull strategy, where the aim is to create demand from the end-users who then request the product, causing retailers to stock it. By concentrating on the distribution channels and ensuring that products reach them effectively, a push strategy can help establish visibility and availability in the market, which is essential for driving sales and awareness.

The other options, while relevant to digital marketing, do not embody the specific aim of a push strategy. Stimulating demand directly from the end user and building strong customer relationships align more closely with a pull strategy, where the focus is on consumers' needs and preferences. Customizing messages for specific audiences can be part of both strategies but is also more prominent in pull initiatives aimed at engaging consumers directly.