What is a major advantage of digital and social media marketing?

A major advantage of digital and social media marketing is message customization. This allows marketers to create tailored content that resonates with specific segments of their audience. Unlike traditional marketing methods, which often deliver the same message to a broad audience, digital platforms enable businesses to personalize their communications. They can use data analytics to segment their audience based on demographics, interests, and behaviors, thereby crafting messages that address the unique needs and preferences of each group. This level of customization enhances engagement, improves conversion rates, and builds stronger relationships with consumers.

In contrast, the other options highlight limitations or disadvantages typically associated with traditional marketing methods. For instance, high print costs can deter businesses from reaching out through physical advertisements, while a limited audience reach suggests ineffective marketing channels which don't leverage the vast potential of online platforms. Additionally, dependency on physical location restricts market access, whereas digital and social media marketing can effectively target global audiences without geographic constraints.