What is a distinguishing feature of Consumer to Consumer (C2C) e-commerce?

Disable ads (and more) with a membership for a one time $4.99 payment

Prepare for the UCF MAR3721 Digital Media Marketing Test. Utilize multiple-choice questions, hints, and explanations to enhance your learning experience and succeed in the exam.

The response highlighting that commercial transactions happen between consumers is the distinguishing feature of Consumer to Consumer (C2C) e-commerce. This model facilitates individuals selling products or services directly to each other, often through digital platforms such as marketplaces or auction sites. This peer-to-peer interaction eliminates the middleman, allowing consumers to leverage their goods and services, often leading to lower prices and unique offerings compared to traditional retail channels.

In contrast, transactions between businesses are indicative of Business to Business (B2B) e-commerce. When consumers sell to businesses, this scenario represents Consumer to Business (C2B) e-commerce, where individuals provide services or products to companies. Conversely, businesses selling exclusively to consumers describes Business to Consumer (B2C) e-commerce. Each of these models has its own unique characteristics, but the essence of C2C lies specifically in the direct dealings between consumers themselves.