What is a customer persona?

A customer persona is a detailed profile of a specific customer segment that is built upon analytical research and data. This persona is created to represent the target audience by encapsulating demographic information, behavior patterns, motivations, and challenges.

Creating customer personas helps marketers better understand their audience and tailor their marketing strategies to meet the specific needs and interests of those segments. By using data and insights collected from various sources such as surveys, interviews, and market analysis, marketers can ensure that their messaging resonates with their audience, leading to more effective engagement and conversion.

The other options do not encapsulate the concept accurately. A new product design refers to the creation of a physical or digital product, customer service management involves strategies for enhancing customer support interactions, and a sales technique for phone marketing focuses specifically on sales methods rather than defining customer segments.