What is a common characteristic of social network ads?

Social network ads are commonly characterized by their integration into the social media user experience. This means that these ads are designed to blend seamlessly with the platform’s content, making them less intrusive and more engaging for users. By appearing within users' feeds or alongside their friends' posts, these ads leverage the social media environment where people are already spending their time, enhancing visibility and interaction.

This characteristic is significant because it helps to capture user attention more effectively than traditional advertising formats, which might interrupt the user experience. The design and placement of social network ads focus on user engagement, driving actions such as likes, shares, or comments, which can foster organic reach and increase brand awareness.

Other choices, while relevant to advertising strategies in general, do not capture the defining feature of social network ads as effectively. For instance, targeting specific demographics is a feature of many types of advertising, not solely social network ads. Similarly, while some ads may include text, they are not limited to text-based content, as they often incorporate images, videos, and interactive elements. Lastly, the timing of ad appearances is not exclusive to certain hours, as ads can be served at any time based on user activity and campaign goals.