What is a brand ambassador?

A brand ambassador is fundamentally someone who promotes a brand, acting as a representative who embodies the values and messaging of the brand they support. This individual engages with the audience on behalf of the brand, often through social media, events, or personal interactions, fostering a positive image and generating enthusiasm around the products or services offered.

Brand ambassadors are typically passionate about the brand and possess a relationship with it that allows them to authentically advocate for it. This is distinct from professional marketers, who are focused on strategy and planning. While brand ambassadors may have a large following or influence, their primary role is about personal representation and authentication rather than purely marketing tactics.

Furthermore, although a customer may serve as an influencer, a brand ambassador usually has a more formal relationship with the brand, whereas a type of customer might promote a brand more organically. Lastly, while a representative might be hired for public speaking, this role is often more focused on communication rather than the personable, relatable nature of a brand ambassador.