What does SEO stand for?

Search Engine Optimization, often abbreviated as SEO, refers to the process of improving a website or online content's visibility in search engines like Google. This involves various strategies and techniques aimed at increasing the quality and quantity of traffic to a website through organic search results.

The practice focuses on optimizing different aspects of the website, including content, structure, and meta tags, making it easier for search engines to crawl and index. By doing so, businesses can enhance their chances of appearing higher in search engine results pages (SERPs), which is crucial for attracting more visitors and potential customers.

Understanding SEO is fundamental in digital marketing, as it directly impacts how users find and interact with online content. The goal is to not only gain traffic but also to ensure that it is relevant and engages users effectively when they arrive at the site.