What does "organic reach" refer to in social media?

"Organic reach" refers to the number of unique users who see a post without any paid advertising or promotion. This metric is crucial in understanding how effectively content engages audiences in a natural and non-intrusive manner. When users share content, comment, or otherwise generate interactions without an advertisement, that content reaches more users organically, allowing brands to gauge the effectiveness of their community engagement and content strategy.

In contrast, total followers on a page measures the overall audience size, but it does not indicate how many are actually engaging with or seeing specific content. The time users spend on the page can reflect engagement levels but does not equate to reach. Lastly, conversion rate pertains to how many users take a desired action after viewing a post, which is a separate measure of effectiveness that results from either organic or paid reach. Understanding organic reach helps marketers establish a baseline for their content's performance and evaluate improvements over time.