What characterizes native ads in digital marketing?

Native ads are characterized by their ability to blend seamlessly with the surrounding content of the platform they appear on. This means they are designed to mimic the format and style of the platform, whether it’s a social media feed, a website, or an app. The goal of native advertising is to create a non-disruptive experience for users, making the ads feel like a natural part of the content they are consuming. By doing this, native ads can engage users more effectively, as they are less likely to trigger banner blindness and more likely to be perceived as relevant information.

The other options reflect misconceptions about native advertising's characteristics. For instance, native ads are not exclusively video content; they can come in various formats, such as articles, slideshows, or sponsored posts. Additionally, they are not limited to email marketing. Finally, while some advertising methods may aim to interrupt user experience, native ads strive to enhance it by integrating into the content, thereby minimizing disruption.