What aspect of website navigation aids in user experience?

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Prepare for the UCF MAR3721 Digital Media Marketing Test. Utilize multiple-choice questions, hints, and explanations to enhance your learning experience and succeed in the exam.

A clear and structured design is essential for enhancing user experience on a website. This aspect simplifies navigation by allowing users to easily find the information or resources they are seeking. When a site has a well-organized layout with intuitive menus and a predictable structure, users can navigate more efficiently without confusion or frustration.

A clear design reduces the cognitive load on users, as they spend less time trying to decipher how to move through the website. It also encourages engagement and retention, as users are more likely to explore a site further if they can do so smoothly. By facilitating ease of use and accessibility, a structured design ultimately improves the overall effectiveness of a website in meeting its goals, whether those be informational, transactional, or educational.