What are banner ads primarily used for?

Banner ads are primarily used to promote products and services by attracting the attention of users on various websites. They serve as a form of online advertising that typically appears in the form of graphics or images and is designed with the main goal of clicking through to a specific landing page or website. While embedding multimedia content can enhance the visibility and appeal of the advertisements, it’s not the primary function of banner ads. Instead, these advertisements create brand awareness, drive traffic to websites, and encourage conversions.

Engaging directly with customers, providing updates through email marketing, and promoting products via third-party endorsement represent different strategies and channels in digital marketing that serve distinct purposes and may not be directly associated with the function of banner ads. Banner ads focus more on their visual appeal and strategic placement on web pages to capture the audience's interest, making their primary use rooted in promotion rather than the functions stated in the other options.