In what way did Oreo's tweeting style stand out during the Super Bowl?

Oreo's tweeting style during the Super Bowl was significant for its casual and relatable approach, which resonated with the audience in a way that felt friendly and engaging. This style showcased the brand's ability to connect with consumers on a personal level, moving away from the traditional formal corporate tone that is often used by brands in similar high-profile marketing events. By utilizing humor and a conversational tone, Oreo's tweets created a memorable and sharable experience that encouraged engagement and interaction from fans. This informal communication strategy helped the brand stand out amidst the highly competitive advertising landscape during the event. The approach not only captured the spirit of the moment but also aligned with the audience’s preferences for authenticity in brand communication, making it a successful marketing tactic.