How does a mobile-friendly website affect search visibility?

A mobile-friendly website has a significant impact on search visibility, particularly for users accessing the internet via mobile devices. As more consumers use smartphones and tablets to browse the web, search engines like Google have adapted their algorithms to prioritize sites that are optimized for mobile use. This means that a mobile-friendly website typically provides a better user experience, which can lead to increased engagement, lower bounce rates, and higher conversion rates.

Search engines favor websites that load quickly and are easy to navigate on smaller screens. When a site is mobile-friendly, it is more likely to appear higher in search engine results pages (SERPs) when users search for relevant terms on their mobile devices. This enhanced search visibility means that when potential customers are looking for products or services that are relevant to your offerings, they are more likely to find and visit your mobile-optimized site.

In essence, having a mobile-friendly website directly enhances search visibility on mobile devices, making this the correct response to the question.