Define the term "bounce rate."

The term "bounce rate" specifically refers to the percentage of visitors who navigate away from a site after viewing only a single page. This metric is crucial for understanding how effectively a website engages its visitors. A high bounce rate can indicate that the content on the landing page is not relevant, engaging, or compelling enough to encourage users to explore further. Lowering the bounce rate often requires improving the site's content, design, or user experience to better meet the needs and interests of visitors. Understanding bounce rate is essential for digital marketers and webmasters as it helps them optimize websites for better performance, increase user engagement, and ultimately drive conversions.