According to heat map research, where do users typically spend more time looking on a webpage?

Users typically spend more time looking at the left side of a webpage based on heat map research, which tracks eye movements and visual attention. This preference is largely attributed to several factors.

First, many users read from left to right, making the left side of the page the first point of contact. This aligns with natural reading patterns and the way information is generally presented in Western cultures. As a result, important images, headlines, or navigation menus placed on the left side are more likely to capture attention.

Moreover, heat maps reveal that the zone on the left side often includes key elements such as brand logos, navigation bars, and primary content, which are designed to engage users right from the start. Since users tend to scan pages, content that is positioned to the left is more accessible and inviting for users to engage with initially.

In contrast, areas on the right side of the page, the bottom of the page, and even the center may receive less attention, as they are often viewed later in the scanning process or may contain supplementary information that is not as crucial to the user’s immediate goals. Therefore, placing key information on the left side maximizes visibility and encourages engagement.