University of Central Florida (UCF) MAR3721 Digital Media Marketing Practice Exam 1

Users typically interact with web pages by scanning the content. This behavior is rooted in how people consume information online, often in a hurried and non-linear manner. Scanning allows users to quickly assess whether the content meets their needs, enabling them to pick out key points or relevant sections without committing to a full read-through of the material.

The design of web pages should accommodate this browsing tendency by using headings, bullet points, and highlighted keywords to draw attention to important information. This scanning behavior underscores the importance of clear and effective web design, allowing users to easily navigate and locate the content they find useful.

In contrast, reading every word is less common in a web context due to the vast amount of information available online. Users generally prefer to absorb information quickly instead of wading through dense text. Similarly, while some may choose to print pages for reference or bookmark interesting content, these activities do not reflect the typical interaction pattern observed in most web users, who favor efficiency in their browsing habits.