The primary goal of search engine optimization (SEO) is to enhance a website's visibility on search engines. This involves various strategies and techniques aimed at improving the site's ranking in search engine results pages (SERPs), making it easier for potential customers to find the website when they search for relevant keywords or phrases. A higher ranking typically leads to increased organic traffic, which can result in greater brand exposure and ultimately drive conversions.
By focusing on elements such as keyword optimization, content quality, site structure, and link building, SEO aims to ensure that a website is more attractive to search engines. Consequently, effective SEO helps businesses reach their target audience more efficiently, making it a critical component of digital marketing strategies. Other options, while valuable in their own right, do not align with the specific purpose of SEO.